The Alchemy of Business Show – Episode 2: The Golden Triangle of Success with Brian Tracy
Brian Tracy and Steve Rodgers in Conversation

The Golden Triangle of Success

Success is a broad term. What is it really? We all have our own definition of success. For some, it is becoming a millionaire, buying their dream house, creating a successful business, or marrying the love of their life. It’s completely up to you to determine.

World-renowned speaker and author, Brian Tracy, believes that success comes from these three words: “You are responsible.”

In this amazing episode of The Alchemy of Business, Brian joins host Steve Rodgers in talking about accountability, goals, and how your challenges should not deter you from achieving success. They also discussed Brian’s books and how they have helped people get where they want to be in their lives. 

There are thousands of dollars worth of gold nuggets here – it is a truly enlightening conversation, and this is an episode you don’t want to miss!

TIMESTAMPS:

[13:09] You are responsible for everything that you do
[23:19] If you believe in something, keep pushing
[29:54[ The Golden Triangle of Success
[43:52] Knowing your hourly rate, no matter your role
[55:36] “Eat that Frog” and quitting procrastinating
[1:11:21] Your first million is the hardest to earn, but your second million is way easier

GUEST BIO:

Brian Tracy has consulted for more than 1,000 companies and addressed over 5,000,000 people in 5,000 talks and seminars throughout the US, Canada, and 70 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

He has studied, researched, written, and spoken for 30 years in economics, history, business, philosophy, and psychology. Brian has written over 90 books on sales, leadership, time management and the journey of life that have been translated into dozens of languages.

Brian has traveled and worked in over 107 countries on six continents and speaks four languages. Happily married with four children, he is active in the community and national affairs and is the president of three companies headquartered in Solana Beach, California.

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Show Transcript

Joshua  

Ladies and gentlemen, you are in for a treat. It is my absolute honor to introduce to you the host of The Alchemy of Business, Mr. Steve Rodgers.

Steve  

Thank you, Joshua. And thank you for everyone who might be viewing or listening in. And yes, welcome to The Alchemy of Business Show. We are here talking about things in life in business that helped create higher purpose, help us all make wiser decisions, and ultimately, in our businesses in life have more profit and abundance. And we do this by speaking with leaders and executives and entrepreneurs and thought leaders and medical professionals, physical fitness coaches, all kinds of things. But today, you are in, as Joshua said, for a real, real treat. This is like a pinnacle of guests to have on your show. And not only have on my show, but I’m honoured to introduce this next gentleman as a man has been friends with me over 20 plus years, started out as a mentor and in a business relationship that became a very, very dear friend and still is. So we have with us today, Mr. Brian Tracy. Brian is somebody who is renowned in the world at various levels, not only in the entrepreneurial space, but as an author, as a writer, as a businessman, as a mentor. He’s written over 75 to 80 plus books, he’s gonna tell me the exact number. I know when I was Googling him again the other day, just checking out some of his recent stuff he’s doing one of the things I had was like 189 million different impressions on that one impact. Brian, I met many, many years ago, when I was reading one of his books, we’re going to talk about many, but the first way I was introduced to Brian was through focal point coaching, which helps not only coaching but really people creating business and life plans. I was like, I have got to meet this man. So I was honored to be able to go meet Brian. And we have been friends ever since. So we’re going to be talking with Brian today about life, family, legends, business and purpose. So let’s welcome Mr. Brian Tracy.

Brian  

Thank you very much. I’m, I’m so happy to be with you, Steve. You and I go backs throughout most of our business career, we’ve been together, going back and forth. So I’m just just delighted to be with you.

Steve  

Well, I am delighted to be with you, Brian, you were really one of my far away mentors of people that I started following. And really when I started getting into learning more about self development and growth and leadership, I couldn’t get enough of your books. And when I finally met you at our first workshop that was very serendipitous that I got into because it was like there was no spaces, nothing was open. And one of the I kept calling your assistant, Michelle, who’s still with you today. And I said I’ve got to get in this workshop is a really small, intimate leadership mastermind you did around the focal point coaching thing. And about a week before so one of the participants wife went into early labour, like almost a month early. So it was really unexpected. He couldn’t make it. They said, Steve, would you like to spot I cleared my calendar, and I spent months with you on various weeks after week going through this process. And that really helped change a big trajectory of my life. You got me thinking about what do I want to do 20 years from now, who do I want to be? So I want to thank you for you having the systems and processes to help people change their lives. So let’s talk about your life today. Brian, you and I have talked many times over lunches and, and business meetings and in different settings. But I was looking again about your journey through the Sahara desert the other day, and I was talking with you about that when we had lunch a few months ago. And I want to chat with you at this stage of your life. You know, you’re in your more senior years and you’re on your new teen and 20 years. And you’re seen in 20 years you are you had this inmate energy that you had to go find and see things in the world. So let’s talk about from that young man that had this quest to go out and learn about the world and then impact the world at later years in life. Where did that inner power and energy come from of this quest?

Brian  

Well, it’s an interesting question. Many, many years ago, I read an observation that said that successful people, when they are young, read the biographies and life stories of other successful people. And when they grow up, people write stories about them. And so what I found is that people who are going to be successful when they grow up, seemed to be magnetically attracted to reading and learning about other successful people. So my mother used to take me to the library every Saturday morning. And this is a time when there were libraries. And I used to live in Pomona, California, and she would take me to the library. And I would check out the maximum 10 books. And they would all be biographies and stories of people who had accomplished wonderful things with their lives, I would take them home, and I would read them all week long, I would read these books. And the next Saturday morning, I took the 10 books back, I’ve got 10 new books. And over the years, I immersed myself in the success stories of other successful people. And that what happens is you literally programme yourself to be that kind of a person when you grow up. And so even today, I still read, I read two to three hours a day, I subscribed to a series of business magazines, I still buy books that I go, who they say they say human beings are people who buy books, who that they know, they’ll never have time to read by you. If you’re looking at your home, I can guarantee you you’re surrounded by books, and you and you keep meaning by gum, I’m going to read that book. And then you don’t have time, but that another Amazon ad comes along. And you say boy, that looks like a good book. So you just and you order it, what’s it, what’s it what’s 10 or $20 for a book, and the book goes under the stack,

Steve  

I can tell you that I do the same thing. I have many of those books. But I can tell you that on yours. And some of my other mentors, I actually do read them and get through them or I go through the summaries or I go back and reference them. And what’s great about since your books have been written, you have a great team that also has when the internet started becoming even, you know, in the early days, you were one of the people that said I’ve got to also convert my readings to online content. So people know that aren’t reading per se, at least they’re seeing you on video or they’re seeing other mentors or leaders in clips. So the soundbites of this this wisdom, Truth comes through no matter what whether it’s in you know, so your truth shines. And you know, as a young man, I was always intrigued because you and I had that in common. I moved out of my house and I was really young and I barely graduated high school and got on and got into the the sales world in the corporate world as you did. But you I remembered that in reading some of your stuff that I forgot that you also had challenges in high school. And then later years, I think in your 30s you kind of skipped past the college part, but then went on to college to get your master’s degree I believe so you were this guy that you had all this reading going on. And I couldn’t remember if you had trouble in high school or you didn’t finish high school.

Brian  

Actually, I finished high school without graduating I left without graduating. I got what was called a leaving certificate. And you open up your Levy’s everybody’s in line you all have your gowns on and all the other students received a diploma. And I went up on the stage to and I received a leaving certificate, but nobody in the audience knew the difference. And you open up my joke is you open up the leaving certificate and it says goodbye.

Steve  

And you took that quite literally because that you were in Canada at that time, right? Or? Yeah, you grew up in in Canada, but then you went on this quest and you and your view and convinced your buddies, I guess you were in sales at an early age because you can convince like three or four guys to go to Europe and then the Europe biking thing didn’t work out. But then you travelled through the Sahara Desert, like how many people go, I’m gonna go travel through the desert. So can you give us a little quick story about that? Because I was. I love that that book that you wrote about it when you and I talked about that. Personally, I’m always intrigued that you even wanted to do that, let alone grayble to successfully do it. So, you know,

Brian  

it’s interesting. I was just doing an interview recently. And one of the people call in and said that the book A Success is a journey, which is my story of the Sahara crossing that changed his life completely. And now he’s he’s a huge success. But he said it’s the most important book ever read, which is very great compliment because the book became a best seller worldwide, but not in the US.

Brian  

It was successful in German, it was successful in Icelandic. It was successful in Chinese. It was absolutely amazing. And it’s sold but it was it was the best selling book in South Korea for 14 editions. It was the best selling book in, in Taiwan, for something like 10 editions, and it’s sold thousands and thousands and thousands of books, and I didn’t know about it until I went there. And when I went there that that my, my audience in Seoul in South Korea was like, two or 3000 people, they filled the whole downtown of the city that I worked at all these people got it, they read your book, your book. Anyway, so we were working in some hills, on the west coast and around in and around Vancouver. And we started talking about going off and travelling. And we read driven all the way around the US and Canada, we start talking about going overseas. And so four of us started talking, one of them fell in love, and we lost him. So the three of us sent off to see the world. And we drove all the way across Canada, and down to Chicago, and up and eventually to Montreal, and where the ships were. And we went and we went on the docks, going from ship to ship to ship applying for a job. And they all said no, no, no, no, no. And my two friends, I still remember this, but your friend said, the heck with us, we’re going to take our share of the money. We had $1,000 Each of us had $333 on an account. They said we’re gonna take our money and buy passage on a ship to England, and then we will tough it out and, and travel. And I said but if you quit the first time that you have an adversity, you’ll always quit is you’ll set a pattern of subconscious pattern for quitting. And your and your default setting will be when you have obstacles or difficulties quit. And they said, Oh, no, no, no, we’re just going to quit this one time. And so I said, okay, good luck to you. And they, my passage on a freighter not too expensive. And they went to England. And I stayed in Montreal today working in construction. And I got up at five o’clock in the morning, and took buses all the way to buy a construction job and worked all day and then took buses back. And during this time, I had a turning point. And I still remember this, the turning point was when I was sitting in my little crummy apartment had two rooms, one room had a foldable couch, it became a bed, and there’s little bed, there’s a kitchen next to it. And I’m sitting there, it’s 35 degrees below zero outside, I had no money, I couldn’t go out. I’m sitting there thinking, this is my life. I’m 20 years old, and this is my life. And it’s not going to change unless I change. And here’s the magic words: I am responsible. I am responsible for my life. And I still remember that sitting there at that little kitchen in that little apartment, realising that I am responsible. And when I began teaching many years later, the first lesson is always I am responsible. They are magic words. They are when you accept responsibility, you become positive, you become constructive, you become empowered you you realize your you stop blaming or making excuses. The number one reason for failure is blaming others for your problems and making excuses. So from that point onward, you refuse to do it. Well, I still remember I went back, and I was working on construction, this huge building. And down below there was a shopping centre, and one of their stores was a bookstore. And I began going to that bookstore and buying books and taking them and reading them and buying books and taking them on read. I just bought and read and bought and read and bought and read. I’ve now read 6000 books. I mean, I have written to answer your question. I’ve written 91 Books 90 Why not just I have published with major publishers, including the biggest publishers in the world, came to me and said, Brian, write us 4 books. We want 4 books. Now anybody’s ever been in writing knows that people will write a book and they’ll pour their heart into it. And then they’ll go from publisher, to publisher to publisher, they’ll send manuscripts and letters. They’ll do everything possible to get a publisher to publish and no publisher will. The average book today sells 1200 copies before it dies. And I have reached the point where the biggest publishers in the world come to me please write us a book.

Steve  

And you and you do it like people when they get into regular exercise routines, you have a system that I want to talk about when we come back from the break about you do at least four books a year, because you have part of your DNA that you just write. But listeners, please stay listening. And we’re gonna come back with Brian, I want to hear more about the power of taking responsibility, and how your life can change. And we want to hear how the Sahara Desert story turns out. And then we’re going to jump into Brian and talk some more about leadership, also leaving a legacy. And we’re also gonna be talking about family and faith. So come back and join us. We’ll be back in one minute.

Joshua  

That was good. was awesome. You have would you like to go into the letter that you wrote for him? Steve?

Steve  

No, I let’s do that. On the third segment. That was the one by Brian, this is I found this on your stuff the other day. This was a letter that you wrote for me back in 2007. A reference letter. So let’s get to that later, Joshua, on the next segment. Um, but I do want to cover some of these slides here about the power of responsibilities. And then if you have read in the past, yeah, some of those things were that that focal point coaching, we can go to and so some of those slides with the one that showed your whole life thing there with a word had go back that week I want to talk about that started my annual theme with Brian after doing focal point and then taking responsibility for your life. So we all dove dovetail into some of the negatives but I want to come back and have him finish up talking about his book publishing but also I want to have the all the listeners how the Sahara Desert story ended up. And then I want to ask Brian also about his kids were prompting him I think to finish another that they didn’t weren’t you telling me at lunch recently, Brian, that your kids really want you to write the there was another edition of the story or the outcome.

Brian  

This the story started in Vancouver, British Columbia, went across the country. I worked in construction. Then I worked on a ship to England and met with my friends and we bought bicycles. And we rode bicycles to Gibraltar, at which point we realised riding bicycles across Sahara sucks. Worst idea you could possibly have. But boy were we fit when we got to Gibraltar. And what we did is we sold our bicycles, and we bought an old Land Rover. And then the story’s all in my book. But we took the land rover and we drove the Land Rover all the way to Johanna, all the way to Kinshasa, the capital of the Congo, we finally sold it. And with the last bit of money we had, we took the last leg to Johannesburg. And by the side, there were two of us, one of the men quit and gone back. And there were two of us. And we got together in Johannesburg in which basically changed our life. So years later, I wrote a story. And the story is the whole journey. Right? 17,000 miles. And I wrote the whole story, but only wrote half and publish that, as called Success is a Journey. The other half I wrote, but I haven’t published it yet. Our computer where we’re sitting here, it’s right here on the computer. I just haven’t sat down and and written the last part yet.

Steve  

Okay, well, I probably want to ask about that and ask if there was in edit. So another story coming out of your kids wanted you to get that out as well. So let’s come back and finish talking about once you took responsibility, how you said your life changed, but I do want to have the listeners hear how the the trial because in the book you did great on the journey book writing how those became life parable lessons for things, the stuff that you learned in the desert, how you tie those in. So let’s tie that in. And then I want to tie back to psychology of selling but then also focal point coaching books and some of the things that I had slides on about things I’ve learned from you that I also use with my clients today about having an annual theme and you know, having a plan for your spirituality, your family, your relationship. So we’re going to do a talk about that. But I’m going to come back and start Have you finished the story on how the story of the desert finished out. And then let’s jump into you jumping on your path from there.

Joshua  

In Steve, I’m going to have you as a solo layout, as when you reintroduce as we’re coming back from the break, so you’ll be so low, and then I’ll add Mr. Tracy right after that.

Steve  

Okay, and how long was that last segment? I know we went a little bit over but how long was it and then we’ll do this one about 12 minutes.

Joshua  

I lost track to be honest. It was like 13 It was legitimately like 13 minutes because when I first gave you the four minute cue, it was actually premature because I was looking at the clock and not the actual timer so you’re perfect. 

Steve  

All right, well, then we’ll do about 12 minutes 12 to 13 minutes on this next step.

Joshua  

Yes, sir. All right. All right, so you get a little bit. Okay, you’re doing a great

Steve  

Hello everyone and welcome back to The Alchemy of Business time out

Joshua  

the mythbackend verse. Okay, let me get

Steve  

Hello everyone and welcome back to The Alchemy of Business Show. Whether you’re listening on a podcast, you might be watching this on video or Roku somewhere. Welcome back, we are talking to Mr. Brian Tracy, who’s written over 90 plus books, has traveled the world and we’re hearing about stories on one of his first journeys. And I asked him after the break, if he’d come back and finish how his story about traveling through the Sahara Desert of all things in his early 20s. How those parables of life came to him through this journey and and how this the story ended up with the Sahara Desert. So Brian, how did you get those guys to even agree to go through the Sahara? And when do you think it was the hardest? The what were some of the hardest moments on that Sahara desert journey? And then when did it end? Just a short version and then I want to jump into some of the other stuff we were talking about.

Brian  

Okay. So you’d like me to begin?

Steve  

Yes, please. I turn it over to you, wherever you want to pick up

Brian  

Here we are. We finished high school. We didn’t do particularly well. We were working at some as as labourers. And we set off to see the world. And at that time, everybody was going to Europe with backpacks. And they were backpacking around and staying in hostels and so on. And we said, well, if everybody’s going to Europe on backpacks, that’s no big deal. We should go somewhere where nobody’s going, let’s go to Africa. Let’s go to Africa. And we never stopped to ask why is it that no one else was going to Africa? Well, we found I had one this one page from a school Atlas that showed all of Europe and Africa on the same page. And that was our working page is the one page. And so you had your head England and the Nordic countries up here. And then you had Europe. And then you had Africa. And you had this yellow part, this yellow patch on the African map, which is called the Sahara Desert. And we said, well, we’ll just whip past that and get down to the green part. Which would be more interesting. But we didn’t realize that the Sahara Desert, this is the biggest desert in the history of the world. Oh, yeah. It was thousands. And it wasn’t a desert like we have in the US. This, this desert had not a blade of grass, not a fly. It was as dead as the temperature went to 140 degrees in the daytime. And so we set off, and away we went. And we bred breakdown after breakdown, after breakdown. And in retrospect, we said Thank heavens, if we didn’t have the breakdowns, we would have died in the desert. One of the little stories I tell is that we were traveling across North Africa and Algeria. People would say Where are you going? And what are you doing? I said, we’re going across the Sahara desert and going to Africa. And these were Bedouins and Tuaregs, these were desert people. And they said, Oh, you can’t do that you will die in the desert.

Brian  

And he said, No, no, no way. I learned French. So I could travel, you know, vous mourrez dans le désert, vous mourrez dans le désert. And I said, Well, wait a minute, I looked at my deck dictionary, what does? It means you will die in the desert. I said, No, we’re not going to die in the desert. They said, Oh, yes. You know, you everybody dies in the desert if they don’t go with a convoy. And I said, Well, that can’t be true. I mean, for us, we were just optimistic kids, North American kids will just we just whip across the yellow part on our map. And, and we started off and the vehicle broke down and everything broke down, and we lost all our money in it. And finally, we got to the edge of the desert. And it was called the Sahara Escarpment, and this high place, and you look out and you can see 100 miles. And the desert was so huge, that we realise why they said we’re going to die in the desert. It was enormous. But by this time our vehicle was ready. We had brought it and broke it down and broke it down and broken down. And we realized in retrospect, that if the vehicle hadn’t broken down, we would have died in the desert. Wow. So we crossed something that some Germans, 4 Germans, they were crossing Volkesbus and we decided we crossed together. And so we went parallel across the desert, and their vehicle broke down, over and over again. And we sort of finally told them the last part of the desert, and we got to the far side 500 miles of flat desert. We got through a little border post on the far side, and where we left our German friends. And I went back to Germany later years and met with them and traveled with them again. 

Brian  

But anyway, that was, that was the starting point. And what I realized is that I gave a seminar on this, I was asked by the million dollar round table to do a talk. And so I thought, well, I’ll do a talk about crossing the desert. And because that’s what they wanted, motivational, upbeat, right, right. And as I wrote the talk, I got deeper and deeper into it. And then I went down, I sat in front of a panel, and I gave the talk. And they sat there silently. And they said, Could you leave the room, please? While we discuss your talk, so I left the room and I came back half an hour later, they said, they said, we liked your talk very much. If you could do more of this and less than this little bit more emphasis here. We’ll take it. And I drew, I designed the talk around seven key principles that I went. And I gave it to 5000 people in Montreal at the annual meeting of the million dollar round table. And it got a standing ovation, it was recorded audio, and video, it was distributed all over the world. And I only gave that talk, once I rehearsed it 50 times, I walked back and forth and walking. And I gave it exactly word for word, they said you must not deviate from the version that we have approved. And so I said, Okay, and so I gave that talk, and had seven rules for life. And one of them was that when you start off anything new, or different people will tell you, you can’t do it, you won’t be successful, you lose all your time, lose all your money, you will in effect die in the desert. And I said you have to overcome negative people all your life to be successful, you must overcome negative people. And you must press on. And you must keep going. And you must decide in advance that you will never, never give up, never quit. And so that was the crossing of the desert. And we finally got to the far side, and we got to the night banks of the Niger River, and we fell down, we hadn’t slept for three days is incredible story. And we just fell down on the ground and went unconscious. The next morning, we woke up on the banks of the river in, in, in Sub Saharan Africa. And then we started traveling again. And we spent another two months getting from there to Johannes to get to get into the, to the Congo. And through the Congo, we flew to Johannesburg, it was the most amazing thing. We didn’t even realise we were having a crash course on survive 

Steve  

Survival in life. Yeah. And I look at that on the stories that I’ve heard from you that now that I’ve known you for 20 plus years of the various Sahara desert that you’ve had to travel in your own life through going from I mean, for a while you lived in your car, you were homeless for a while, and you still worked and you still so in, you figured out how to make a living. And then, you know, becoming an author people, you know, had roadblocks in your face, you know, businesses that you have that thought were going to be successful that you had challenges that you overcame, or clients that you’ve overcame, and different things. I know you’ve had the health issues, when I have known you for years, but there was a period of time within one year. And this was online. So I know it’s public, but you had throat cancer and to have throat cancer as a speaker, talk about fear. And then you had your torn rotator cuff. And I remember we were at lunch and you said, Steve, the cancer thing. Yeah, it’s kind of a pain. But the torn rotator cuff, you said that is just a pain that you were it was so interesting that it was like here, I was so worried about your cancer thing. And you were like, oh, but this torn rotator, but you just kept going, you stayed clear, you did what you had to do. You stayed focused, you looked at the bigger picture. And you also tied into higher power and higher stuff that I want to come back and talk about in the next segment. We have about three minutes left on this one. But I was always the reason I wanted to spend so much time on that story opening up because to me, when I was reading all of your leadership books like focal point coaching, or absolute unbreakable laws of success, or all of your other great books that have processes and steps in them that you’re great about doing that story of a journey for me was a story of our souls journey, our life’s journey, our human condition, the trials and tribulations of life. So I love that you carried that through and then you know I’m sure going through that desert, you didn’t think you’d be going on to become a world renowned top speaker and author while you’re in the middle of a broken down truck in the desert. But you obviously knew there was a purpose beyond that. Right?

Brian  

So let me just get to two minutes left here. Yes. Two thoughts. One is what I call the Golden Triangle of success. And the Golden Triangle of success is three parts, part number one and this is control Isn’t with the life stories of all great men and women. Part number one, is you realize that you are responsible for your own life. And in my seminars, as you know, I teach people to say the words I am responsible, I am responsible, because when you when you accept responsibility, you stop blaming and making excuses. All negativity comes from blaming. And all success comes from accepting responsibility. That’s the first part of the triangle. If you don’t get past that, nothing else will work for it. 

Number two is setting goals. And you and I have talked about this is goal setting the ability to write down a goal, I say, we took 17,000 miles and nine months to get from Vancouver to Johannesburg. But the most important thing was setting the goal and writing it down, and then working it out. And then the third part that you and I love is continuous learning, continuous learning, keep studying and learning everything you need to learn to achieve the goal. And so sometimes I say, Well, what is the goal? You say? Well, here’s the goal. And then now what do you do? Well, what you do is you learn everything you need to learn, in order to achieve the goal. 

And you and I are lifelong students, we cannot stop learning. One of the great turning points in my life was the discovery of Aristotle’s great law, the law of causality, which is the law of cause and effect. It says that if you want to achieve a certain goal, find someone else who has achieved that goal, and do the same things they did, until you achieve the same goal. And so I one of the things I’ve taught, I have the best selling book worldwide called the 21 Success Secrets of Self Made Millionaires. And, and that book is in multiple languages everywhere, and basically says you want to be a millionaire, here’s how millionaires think, enact 21 keys. And I’ve had countless people who have gone from rags by the beginning of reading that book, and reading or listening to it every day. And within a year, they were millionaires. And they’ve told me that they seminar as they say, could not believe it, they did not believe. So that’s what I wanted to cover the Golden Triangle. 

That’s great. And if you if you want to become a millionaire, and everybody here either wants to become a millionaire, or is a millionaire, then there’s now we have 10s of thousandss, millions of millionaires in the world today, all of whom 87% started off with nothing. And now they’re millionaires. So if all those people can do it, then you could do it as well.

Steve  

Yeah, agreed. Well, that what we’re going to come back and talk about that listeners and viewers even more, because Brian is great. Not only is a great storyteller, he’s lived a full life. But he is phenomenal about breaking things down in simplicity, making process and steps that are duplicatable and repeatable. So we’re going to come back and talk about that if you wanted to increase your wealth if you wanted to become a millionaire, become more of a millionaire become a billionaire, and create more abundance in your life beyond just the money portion, Brian has segments that he helps us people break down into financial, spiritual, relationship, community. And so we’re gonna come back and talk about those things. How do you take all these goals? How do you take responsibility? How do you get through the Sahara desert or life? Come back and find out more with Mr. Brian Tracy, on The Alchemy of Business Show?.Back in one minute. Thank you.

Joshua  

Really good. It was awesome.

Steve  

We’re halfway through, we got two more segments. And then Brian, I wanted to jump into some of the stuff not only in focal point coaching about because it ties right into what you’re talking about. But the goal setting breaking it down the laws you I mean, it was so great about you talking about the laws, we also had one of the powerful lessons you taught me in my late 20s was the hourly rate process, where you go through and you figure out what is you know, you want to make a million bucks, how much is at an hourly rate per hour? Like, where are you doing the task that you’re, you’re eligible and qualified to be a millionaire. So I think maybe we could talk about a little bit about that, too. And so let’s come back. And I also wanted to ask in the segment at some point, and we’ll do another 12 minutes about your Eat That Frog book because a lot of people know you for the Eat That Frog book. And even that that was a simple, fun title. I know that that came a little bit of a surprise that it was so successful. But that book also took your simplicity. And you know, and put your wisdom into that. So in some part of the segment, I do want to talk about that. And then I want to ask you of all I know it’s hard to pick your favourite kids so to speak, and I know you have four kids and they’re all your favourites. But if you were looking at your books, as your kids, do you have a favourite, you know, like of all these books you’ve written? Is there any one or two that really just, you know, come to light? So I don’t know if you have an answer for that, but I thought I’d ask about that too. And then, towards the end of the segment, I’m going to start prepping for this spiritual conversation about I mean, some of my daily readings that I still do you know, some of the the books you gave me on the sermon on Sermon on the Mount Emmett Fox. And so I want to I always wrap the four segment with more ag principles about inviting good in inviting God in, what’s your definition of spirituality, how important that is in your life, and marriage and etc. So we’ll do that in the fourth segment. But towards the end of this segment, I start teeing that up a little bit. Okay. Anything that you want anything that you want to make sure we cover in this segment? Are you feeling pretty good about the flow where we’re going?

Brian  

Well, I think Joshua knows, we could go on forever.

Joshua  

Yeah. Introduced slides, because I don’t want to distract from that. I mean, the content is fantastic. So thank you.

Brian  

Yeah, we have so much stuff that we can talk all day long. So we just basically have to tighten it up.

Steve  

Yeah, well, we’ll keep it moving. And I know you have other things on your day. So we’ll get this moving forward. So Joshua, do you want to we’re halfway through the show? Do you want to maybe do the segment back in of a Hey, so do you want to bring it back in?

Joshua  

Sure. I have no problem doing that. Okay. Ladies and gentlemen, I hope you guys are enjoying your time. I know I am. There’s been so much wisdom here. I want to encourage you for these next segments, to get out your notepad because you’re gonna want to take notes if you haven’t been already. Ladies and gentlemen, is a great pleasure for me to reintroduce to you, Mr. Steve Rodger.

Steve  

Thank you, everybody, for listening back in or viewing back end you are on The Alchemy of Business show or viewing The Alchemy of Business Show. And as I said earlier, I’m honoured to have Mr. Brian Tracy here, we’ve been talking about travels through Sahara Desert, taking responsibility, success, becoming a millionaire, creating goals. And Brian, I thank you for again, all this, this wisdom that you, I get this from you on this podcast, I love it. And I love that you’ve given me this wisdom through workshops, through books through our lunches, through your example. And that’s one thing I tell people all the time about, they asked me you know about some of the mentors that I have. And sometimes I’ve had mentors and people that I’ve looked to, and sometimes people don’t always live up to what you hope they would be or who they are. And what I have to say about you is in your commitment to your life, being of service, your four kids, your wife, Barbara, and your work and your contribution of being a servant leader. When I first heard the word servant leadership, I immediately thought of you I said, Wow, Brian is really a servant leader, meaning that he learned he leads and he’s a great leader, and he’s strong, but he does it from a sense of being of service to others. So um, can you share with me when you got on this path of realizing that you were gonna write that you wanted to become a speaker, and then a writer, how long after your journey through the desert and then being in sales, did that realization come to you that that this was going to be your life’s path?

Brian  

Well, it’s not something that you decide, basically, something is conferred upon you. And so what I did, and the first 10 years of your life, basically, you just survive. You try this, and you try that and you lose money, and you get fired and cheated and robbed, and you have all kinds of experiences. And the thing is, you just keep on going. And this is one of the things that I learned very early is you just never give up. You never quit. And most of the things that you try won’t work. So you try something else, and you try something else. I was getting into my late 20s. And I started to be successful in selling. And then in recruiting salespeople, and then in training sales people. And then I built a six country network of 95 salespeople generating millions of dollars in investment sales every month, was the most amazing thing. Because when I started off for six months, I couldn’t make a sale, because I didn’t know what I was doing. And then what I learned was this law of causality is that if you have any goal that you want to achieve, find someone else’s achieve the goal, and learn what they learn to do the same thing. So I thought, well, I’m going to teach this to other people. And so I first started off, I became very successful in sales. And then I began to teach other people, and they became successful in sales. And now I have friends all over the world, who are millionaires, who have their own businesses who have big, big houses on the hills, right and say, things, things that I taught that and then after I started speaking, which is quite remarkable, I’ve been to several seminars, I was eager to learn, and I thought I could do better. And it’s very interesting. This is the number one reason why people start a new business is there in that business and they think they can do better. I can do better than the person I’m working for. So they start off and I started off in speaking and when you start off in a new business, boy, you learn an awful lot very fast. I say I joke, I say, when I started speaking, I learned how to sell again, I sold my house, I sold my car, I sold my, my refrigerator, I sold everything that I had and borrowed money from everybody that I knew to stay alive. And it took was, it was very much like a plane going into a dive. And what happens, I learned later that every single business startup is a race against time. Will you start to earn more money than it’s costing you, before you go broke? And as many as 99, out of 100, new business ventures go broke. In other words, the plane crashes. So what happens if you’re really fortunate, you pull the plane out of the dive, you pull it out of the dive, and you start to earn more than it’s costing you to be in business and the plane starts to rise. And there’s a whole series of spaces. First of all, you change your past the break even point, and you actually start to make more money. And then you reach a point where you have to stop. And Peter Drucker talks about this, you have to stop, and you have to organize the business from a basically survival business to a real business. You have to have a county and you have to have marketing, you have to have business planning, you have to have everything. And you have to get organized. Because if you don’t you go broke.

Steve  

Yeah, absolutely. Well, and when you were when I first sought you out, not only did I go to your seminars, but then I had a mission in my goals to keep my business successful. I was in the real estate business running real estate offices, and I was very focused on learning how to be better in sales, and to make more profit for the company in which we were running, and to take these functions. So you were really great in your whether it was the focal book, or whether it was absolute unbreakable laws, your process or step, I think Joshua’s got a few slides here of some of the things you talk about in these principles about how do you do these things. But one of the things you told the group and then me separately, Steve, if you don’t have a clear vision about where you want to go, and for those of you that aren’t seeing the screen, if you’re on the podcast, I’m showing something where Brian had this thing about doing it has an annual theme. So it’s in many of his books about goal setting how to, and in the book that I always reference because it was my core one that I started with him is the the different, he has an exercise which is diamond mining, he has an exercise, which is figuring out your hourly rate, I’m gonna have him comment on those in a few minutes. But this theme, if you’re seeing my screen, breaking your life down into what are your health goals, your personal goals, your relationships, being of service, spiritual growth, recreation, financial career. And so having those broken down that these very clear thought out life, if you’re not life is not going the way you want it to in any of these areas. Brian really helped teach me and others about taking accountability, as he’s already talked about making that you are responsible, and that you have the choice, you have the choice and the power to change. But what is it you’re trying to create? You know, Brian has taught many people that you are the masters of your own destiny, you are the co-creators with some higher source or higher power, whether you call that God or energy or universe. But once you start understanding some of these cause of laws, you can start taking the steps to do what others have done before you and to duplicate success, whether you’re a tech startup, a restaurant, a healthcare provider, these universal principles are key. So Brian, in some of these things as an example, like when I was first thinking that hourly rate only applied to an employee like and us I remember you said, Well, what do you what are your hourly rates? Do you I said, Well, Brian, I don’t have an hourly rate. I’m, you know, salaried and bonus. And I have incentives. And and you said, Well, what’s your goal this year for that? You know, and you started breaking it down for me. So can you talk about how all people have an hourly rate, if they’re looking at where they want to increase or grow? Can we talk about that for just a minute?

Brian  

Yes, well, one of the things that I learned is that when you start your working life, is you start off with an enormous amount of time, but no money. And this is important. And if you’re smart, you begin to exchange your time for money. And throughout your career. You’re exchanging your time for money. Now, when I started off, my first job was washing dishes, and I earned $1.12 an hour. $1.12 an hour. So that’s my, that was my trade. And just between you and I, I was a lousy trader. If you work at labouring jobs, you’re a lousy trader. So what you need to do is increase the value. So we say, Alright, how much do you want to earn in a year? And I would pick a number like $50,000 a year, or 100,000. So he said, say $50,000 a year? Well, the average person works 2000 hours a year, it’s 2000 hours. So therefore if you divide 2000 by 50, you get $25 an hour. So you know you are you’ve now decided you’re a $25 an hour person. From now I absolutely refuse to do anything that does not pay you $25 an hour or more. Ask yourself every minute of every day, would I pay someone else $25 to do what I’m doing right now. And if you wouldn’t stop doing it, like slamming the door, and turn and start doing things that pay you the amount of money that you want to earn. Now, today, you’ll find that most people statistics, exhausted waste fully 50% of their time. If they have an eight hour day, four out of those hours is spent wasting their time drinking coffee, shooting the breeze checking their email, and so on and so forth. And the answer is Stop. Just stop doing it. 

Brian  

There’s a there’s a wonderful, funny, funny skit, on television on camera, we’re with Bob Newhart, and Bob Newhart is a psychiatrist, and people come to him for advice. And so they tell this woman comes through it pours out her story about how terrible her life is, and everything else. He said, Okay, I’m going to show you how to solve your problem. And she said, Well, I’ve been to doctor after doctor, I’ll show you how to do it. And she said, Okay, what is it, and he says, stop it. And she says, This is what I have all these problems, and I worry about this. He said, stop it. He said, that will be $5. And I try to do it, I don’t get change. Anybody who’s watching and talking to us, immediately go online, pull up Bob Newhart on on YouTube and watch this. Because what he basically says is the way you get over your problem, just stop it and get on with your work. So during the day, refused to do anything that does not pay you your desired hourly rate. Then continue to upgrade your skills, so that the value of your work is greater and greater. Today, I could not imagine earning $100 an hour I cut my wrists, if I was earning $100 an hour. Whereas if I was earning that amount a few years ago, I thought I died and gone to heaven. So ask yourself, do you want to earn $50 An hour $20, $75, $100 an hour? Then what you do is you make a plan. And you look, if you do 10 things in a given day one will be worth 80% of what you earn. So constantly focus on doing the things that are the most valuable and getting better and better at the end. Basically, what I just told you is if you want to be rich, that’s it is everything you do select the most valuable tasks and become absolutely excellent at doing those tasks.

Steve  

Yeah, and that was a great lesson. Another great lesson I learned from because I took that immediately into at the time realising I was an hourly employee, but I did want to dramatically increase my income. And I remember when I was thinking, you know, looking at what I wanted to make any year whether it was $100,000, $500,000, I remember when I first wrote down that I wanted to make a million a year. And I calculated that out and what Wow, that’s a lot of money per hour. But it changed my shift about what I was willing to focus on in a day. And what I then did what I said yes and no to I mean, you have another exercise you have people do with a stop, start continue. What are you gonna stop doing? What are you going to continue doing? What do you know, stop, start, continue. And then that hourly rate thing just got me into shifting about also thinking about delegation. Also in our workshops we did together you talk about when is it time to delegate out? When is it time to have someone else leverage your time. So that really helped me change my thinking about what I could or could not do in a day, or a month or a year. So I want to talk a little bit more when we come back on that because you did that in a really simplistic but powerful way in the book, Eat That Frog. And for those of you that have heard that title, I read that book. That’s one of Brian’s a famous one. So when we come back from the show, I want to talk about a little bit about Eat That Frog. I’m going to ask Brian if he has his own favourite book. And we’re going to get into the G word talking about God, talking about grace, talking about universal principles, and then what Brian really has his legend that he’s looking to have as his time left on the planet here so we’re gonna have a powerful last segment I hope you’ll come back and join us and listen in on The Alchemy of Business show. Thank you.

Brian  

very it’s if all we do is provoke you know, there’s there’s the Edward de Bono was the great writer on different ways of thinking. And he had wrote wrote a book, which was a world changer. And it was called something like the power of PO and it was PO, and that meant provocation. And provocation was asking yourself questions or asking other people questions that were like sticking a needle. In that room that provoked you into thinking, with greater clarity or greater depth on a subject, and something as simple as what is the most important thing that you do and why do you do that? And is there someone else who could do that? What are the things I learned, and I had a man come up to my office, I charged him $25,000, for one day of coaching. He had a very active entrepreneurial business in Chicago, and he came out and I give him pre work to finish, and completely laid it all out. And here it is, and determinate the what’s the one thing, most important thing that you do? And he said, why it’s here? And it’s this and is this? And I said, No, it’s not. He said, what I mean, he had an exhaustive preparation. I said, this is something that is very important to be done. But it’s not important for you to do it. It’s important for someone else that it be done. And his eyes, his goal was that my goal? My goal is to work with my people and everything else. I said, No, I said, the most important thing that you do, is working face to face with your most valuable clients that pays you and your company more. The reason you’re successful is because you were face to face with these people. And they like you and they buy from you. And they recommend you to other people. So your job is to spend more time with your most important clients, head to head, knee to knee, face to face, not letters and emails and things like that. And he was just literally shattered. And he realised it’s true. You’re just,

Steve  

yeah, it’s, it’s focusing on those revenue generating things. And when I remember, I realised for me, and when you were telling me that, and I was learning from you, and some of the workshops are a one on one was I really then started did agree adjusting my day. So that since I knew recruiting other talented people, and bringing revenue to the company, was where I was going to get my my accolades. And that was one of the things that led me from being a manager to the CEO of the company, is because I learned how to drive revenue by allowing other people to do what they did well, and finding more of those. So, you know, so that what you just said, I took to heart and that really helped me stay focused on that kind of effort. So good stuff. Well, let’s come back, and then we’ll talk just a minute or so about Eat That Frog cuz I know that’s a popular one. And then Brian, I’m gonna ask you about if you have any favourites? And then I do want to roll into some of the stuff about the Ag principles about what’s your definition of spirituality? And how do you invite good or invite God in, like I talked about in the ag of life? And we’ll wrap up on that this last segment about higher purpose and meaning and then what is it you want your legacy to be? So we’ll wrap up on those topics. 

Steve  

And then Joshua, I think on the slides, there, we have one for the Eat That Frog book that we could pop up. And then if there was any other vision, I know that people could go in and download from Brian on one of those sites they can get he’s got on if they go to Brian Tracy calm, which I’ll talk about, there’s all kinds of workshop worksheets they can find about the steps in these skills, I’m going to quickly reference the laws. So Brian talks a lot about the laws. And one of the things to me, that is a really meaty book, is this one laws of business success, because it’s got like, 100 different here’s a law, you know, and it’s like the law of saving the law of conservation Parkinson’s Law, the Law of three. So this book, when I read, it was like, oh, man, every page on this is meat. So when you’re like, Well, how do I know this stuff’s gonna work. You know, just like, you know, gravity. Well, I don’t know how gravity really works, but it works. And that’s the law. Right? So what we’ll talk about, we’ll talk a little bit about that coming back, but tie that first off would Eat That Frog. Yes, sir. Okay. Okay. 

Steve  

Hi, everyone, and welcome back to The Alchemy of Business Show. Whether you are listening in or you are viewing, this is our last segment, we’re coming around the curve. This is like Brian, how he felt in the last probably a few miles of the desert of his Sahara trip that we talked about in the first segment, we’re coming to the last strip here. But it sure has not felt like it’s Sahara It’s felt like we’ve had great abundance of water through this whole conversation. So I feel very nurished. So thank you, Brian. One of the things we were talking about before we got off on the last segment was the power of time, the power of knowing your hourly rate, the power of doing tasks and things where you’re going to have your highest and best good for creating the wealth or work that you want. So one of the books that you wrote on this topic and you have written many, but there is one called Eat That Frog Can you tell us about that book and why you came up with that title and why you think it did so well?

Brian  

Well, I am a fanatic about helping people to earn more money, to be more successful, starting off by earning more money because that is a primary area of concern that people have and then of course, health and fitness and family and relationships and so on. But But earning more money so I wrote a book, very simple and called it Double Your Income, Double Your Time Off. And my publisher said to me already published one of my books, he said, If you got anything else that might be of interest, I said, Well, this is a great topic, double your income, double your time off. And so he said, well send it to me and send it to me looked at, he said, I like it. I like the layout that 21 chapters, he said, but I don’t like that title. He said, But how chapter chapter 15 is Eat That Frog. And it comes from a story by Mark Twain. And he said that if the first thing you do in the morning, is you eat a live frog, you’ll have the pleasure of annoying that that’s probably the worst thing that’s going to happen to you all day long. And then he said, and as a corollary to that is if you have to eat a frog at all, it right away, don’t sit and look at it for any period of time. And then second is, is you have the two frogs, eat the ugliest one first. And the frog, the frog is your most important task. It’s the job that you need to get done that will contribute more to your life and your work than anything else. And you start and you complete that before anything else. So I wrote this out in this 21 ways. And my publisher said, we’ll start off by Eat That Frog, the introduction I just told you, and then set the table, get organised, prepared the ingredients, he said, just run the the theme of eating a frog through the book. And we thought we’d sell 10,000 copies. So I rewrote it like that, I send it off to him, they publish it, the book is become the worldwide best selling book on time management in history, 3 million copies in 53 languages and companies are buying thousands of them is in every major and minor language in the world. And I know because I get the royalties. And the royalties are sufficient for me to stop working for life. Because it just sells that sells and sells. And so they came back to me last year, they said, What else could we do with this theme? And I said, let’s write a book for students. And so we have to Eat That Frog for Students. And it’s a completely complete rewrite is to help students get their get their top grades, get into the best schools, get the best jobs, paying the most money, and learn how to do that as part of your schoolwork. And so we’ve released that. And the thing is going ballistic worldwide, because every parent is students, they have children, that they want to get good grades in the US they want kids to get into the best colleges. So we teach them how to do that. Yeah, now we’re going to write one on sales. And why because every salesperson wants to earn a lot of money. Good. Well, we’re gonna show you how to do it, how to organise your time and your day, minute by minute from the time you get up, so that you’re earning five or 10 times what you’re earning today. So that’s where the Eat That Frog theme came from. And it’s very practical. It’s, you know, in a military, they have this expression over the loudspeaker. Now do this, and you have to do this. What I teach is I’ve written 71 books, my goal is to reach 100. And every one of them is, here’s the principle. Here’s how it works. Now do this. Every chapter ends with action commitments, what you do specifically, now, you literally close the book and take action.

Steve  

and take action and do it now. Exactly. And that book, and many of Brian’s books and courses, BrianTracy.com We’re gonna have this in the show notes at the bottom of the show, BrianTracy.com, you can go in there and check out his stuff. You can also find him of course on Amazon, he has massive amount of books on Amazon but BrianTracy.com, one of the books beyond once someone we’ve mentioned, the focal point, the Eat That Frog, the psychology of selling, but this one on the laws. I mean, you can start with this Eat That Frog if you’ve not read anything by Brian, because it’ll give you the simplicity and it’s powerful action pack. And then if you go to this book that I’m looking at right now, unbreakable laws, I mean, there’s powerful things and about here about the law of critical success factors, the law of innovation, the law of investing, the law of conference, conversation, the law of compound in, I mean, all these things in here, and then each each little chapter that cause is the cause and effect, cause-effect, what it and for whether that’s a universal law, or that is your own law, things that you do as Brian was saying that you are responsible that they have that’s a cause and effect in your life. And if you do this, this will happen if you do this, this will happen. So I highly recommend digging into some Brian’s stuff and getting the step by step processes to do this. It’s like when you’re when you would go to a mall or like a SeaWorld or Disneyland you have a map and it says you are here and then you have to know where you are so you can get your bearings as to where you’re going. Brian has has created a map for all of us that if we take advantage of we can create more success, more abundance, more prosperity, more health and love in our lives. Brian, let’s jump into the health and love and and those topics about those things and these universal laws. It’s interesting that your books are so based on principles and formulas and process because I know that you’re a very systematic guy, you’re very driven, you’re really clear and black and white on certain things. And you know, what you believe, and you know, what works and what you don’t you are always learning more about. And you also practice that in your own way in higher where does this all come from? Where does this higher energy so if I were to ask you on the topic of spirituality, you and I’ve had this conversation many times, but my last book was called an Inviting Good In versus Edging Good Out, like the ego is or inviting God, I like to use the word God. And so for me that that IGI word of inviting good or inviting greatness or inviting God in, I believe in that wholeheartedly. And I know you do as well, I’m going to talk about a few books you’ve referenced me on on those topics. But what is your definition of spirituality? And how do you incorporate that into the wonderful life that you and Barbara and your family have created over the years?

Brian  

Well, it’s interesting, I was doing an interview for someone about Mark Victor Hansen yesterday. And they asked me what influences Mark Victor Hansen had on your life. And I said, Well, when I began speaking, I went to this big seminar. And Mark, Victor Hansen was speaking. So I went up to him afterwards. And you know, we’re in the same business, and we’re chatting away. And I said, I always ask this, what book would you recommend? I do this with everybody. He said, well, in spirituality, it was having like a spiritual seminar. He said, Well, I was just going to recommend one, it would be Sermon On The Mount by Emmet Fox. And that led me to I would brought the book, yes. Here’s the book, I said, I read everything that Emmet, ever wrote, I read five or 10 times beautiful. Many people have said that Sermon On The Mount, if you’re going to be cast off in a desert island, and you could only have one book, and that would be my sermon on the mount. And I’ve given this book to millionaires and billionaires, and they’ve ended up buying box folds, and giving them to all of their friends. But Sermon On The Mount, I think, is the greatest spiritual book of all. And because it basically talks about the spiritual principles, that inner development and inner growth and trust into a higher power and taking good care that people in your life just, you can’t you don’t know where to start or end when you describe it. But then there are many others. There are wonderful books that Emmet has written. And then there’s books written by Emmet Fox, by Ernest Holmes. And there’s books written by so many great people and what what if you just going to read one, people are listening to me read Emmet Fox’s Sermon On The Mount, and that was start you off. And they’ll start you off on a course of spiritual development as it did for me, and Barbara, and that never ended. And the interesting thing is that the more you develop spiritually, the more you get up every morning, and read for 60 to 90 minutes, in spiritual things. I did that for 25 years. And it totally transformed me as a person and my life. And I practice these principles with my children, and in a very, always a very healthy way, and brush them up, to have high levels of self confidence and, and so on. 

Brian  

And, you know, my, you know, Barbara, Barbara and I are joined at the hip, we both have read the same things, and discuss them, and believe in them, and practice them. And it’s really wonderful is the word the most important word that you come across is joy, is what happens is spiritual development, or I edging God out or inviting God in is what that does is it gives you joy. And it’s the only permanent source of joy is for you to plug in to these spiritual principles and live your life in harmony with these principles, and wonderfully enough, some of them was wonderful. Men and women in the history of the world, have spent thousands of hours studying and reading and putting this material together. And all we have to do is just take it and use it. We don’t have to. We said we don’t have to invent the wheel. The wheel has already been invented for us. And that’s been my spiritual orientation is again I spent thousands of hours Studying the principles that you’ve studied, you know, there’s an expression from one of the adventure movies is we shed the same blood in the same mud. Yeah. You know that from from, from our movie. But the the thing is, we have experienced the same principle. We’ve read them and discuss them and thought about them. And you just keep reading and reflecting and reading and reflecting, and to these ideas. So deeper and deeper and deeper into your subconscious mind. And you become a different person.

Steve  

Yes, absolutely. Absolutely. Well, for those that can see it, I’m holding up the book, Emmet Fox Sermon on the Mount again, Brian, you gave me this book, actually back, I had December 4 2005. So that was 16 years ago. And you said, Steve, this is the best single volume. Once you become addicted to Emmet you’ll be a lifelong reader kind regards and love Brian. And that. And I have another book that I got him his it’s called Around The Year with Emmet Fox, it’s a daily reading of meditations. But that, you know, I was always very all brought up very strict Catholic and I had only one view of life. And the Emmet reading and other stuff I’ve read by Paramahansa Yogananda or by Buddha or reading the Torah or looking at the Quran, I just really got became when we talk about become a voracious reader and learner, I adapt that not only to my business principles, and I know as you have, also to spirituality and religion, and all the great writers from all of these religious books that are some of them thousands of years old. And these, these readings that we have, and these spiritual lessons are amazing, that helped transform our lives. And I know that you and Barbara, have created a great life together, I think we had a picture of you and Barbara somewhere in there. And, and I have been the pleasure of knowing Barbara for many years. And she she helps radiate that light with you. And as well, and you guys do that great as a couple showing what that energy can look like, as a couple. And I know we’re coming into the end of time here, Joshua, but I wanted to Brian ask you, as well, I didn’t I didn’t want to leave the the readers on you gave us the book for the spiritual stuff. But I’m curious. And I’m going to ask him one more question as we hang up here. But what I’m on the Emmet Fox books on your books, do you have a favourite, I’m not going to ask you who your favourite kids are. So I’m not going to do that. I’m going to ask you on your books. Do you have a favourite book or two that you are of all those 90+, that stand out for you?

Brian  

Most Amazingly, the book that stands out the most is the book Maximum Achievement, which was the first book that I wrote published it with, with John Wiley and Co. And this book is I’m sorry, Simon and Schuster. This book is considered worldwide. It’s been translated worldwide. It’s considered to be the very best book on personal and spiritual success ever written. And I’ve had people billionaires who’ve told me, they have read every single Success book, everything by Amazon by Napoleon Hill. This book is the very best book ever written on personal success. It’s called Maximum achievement. It’s in 4050 languages. I just had an interesting I just two weeks, two days ago, I had lunch with a gentleman who is today, we’re $3.4 billion. He’s one of the richest people in the world. And I’ve had lunch with billionaires and billionaires and billionaires who have sought me out to tell me that they read this book. And they went from literally, one man went from pushing a gurney in a hospital to being worth $8.6 billion, one of the richest men in the world. And he said, it was all because of this book. He said, When I read the book, I realized I could do more and I could do better than this, pushing the gurney in the hallway, and other people who have become millionaires and billionaires. So does it work? Yes, I say the principles work, if you will work. If you if you will apply the principles, then you will get the results is I say these principles are like laws. Now a law is something that is everywhere and always true. It’s not a matter of opinion. It’s not a matter of wishing or hoping. It’s like gravity. Gravity always works. If you drop something, it falls down. Every one of these laws are the result of years and years of study and research and they’re all laws. They’re not wishes or hopes or prayers. They’re things that just work all the time. And so therefore if you practice the law, you get the result. If you don’t, you don’t it’s black and white. And here’s one of the most amazing things I ever learned in the in my spiritual studies is ernest holmes said that nature is neutral. God is neutral is nobody does decides that’s going to work or not, Nature doesn’t care. And that was the big shocker for me. Nature doesn’t care. In other words, nature’s neutral. If you do what nature says, if you follow the laws, you get the results. And it’s very simple. And if you don’t follow the laws, you don’t get the results. But nature does. And they’re nature’s neutral. And I was, I was a bit offended at that.

Brian  

All the powers of the universe, don’t care about me know, they’re busy, just organizing the principle, follow the principle, get the result. And as a result, you know, I remember when I started off with washing dishes, and my goal, my goal was to become a millionaire. All I wanted to do is become a millionaire. And I’ve written a book called Success Secrets of Self Made Millionaires. And countless people have read that book become millionaires. It just they come up to me in my seminars, I recorded it onto a one hour CD. And what they do is they listen to it all the time. They listen to it, and one gentleman caterer he said, I listened to it every day, every day, every day for a year, and it went from rags, I was a millionaire, I passed the million I had declared on my taxes, I was worth more than a million dollars. I couldn’t believe it. And so here’s what I learned, I said that earning the first million requires a total transition of your thinking. It’s very, very difficult. But the second million is almost automatic. Because you’re already you’re now the person who knows how to earn a million dollars. And if you lost all your money, you earn it all back again, and far faster, because you feel burnt out. And so therefore remember, it’s the first million is hard, the second million is inevitable. And then this third million is even more inevitable. It’s the most wonderful data discovery in history. But the first one is where most people quit. 80% of people are just spinning their wheels. They they give up, they quit, they put in half an effort, they make excuses, they blame other people that watch television, they play on the internet, I said this, I said this iPhone, it will make you rich or make your poor. It’ll make you rich, if you put it in a drawer, and only use it briefly and quickly. It will make you poor, if you take it out and play with it all the time. I say television will make you richer or make your poor, it will make your rich if you turn it off, and do something important to read, learn, spend time with your friends, or it’ll make you poor just turn it on and watch it. So every day you come home and you say there’s my failure machine is going to turn on my failure machine. And that will guarantee that I will fail. The average poor person watches seven hours of television a day, average person in the bottom 80% watches seven hours of television a day. Average rich person reads what watches one hour, what they do is they watch one hour at the end of the day kind of wind down and so on. And they watch one of the episodes from one of the series on Netflix. And then they go to bed, they go to bed early and they get up early, average rich person gets up at 6am average poor person gets up at 7:30, 8 o’clock. And so and this is based on exhaustive research, I did a book called millionaires and billionaires and Success Secrets of millionaires and billionaires, and how you can be one too. And what I did is I just read all the research that everybody else has done. And I put it all together. And it basically says you want to want to be rich, do what rich people do. If you want to be poor, do it for people to actually you become poor by just not doing what rich people do, right? That will guarantee that you’ll work and work year after year, struggle and struggle. It’d be out of money all the time. Or you can just become rich. And you choose you just.

Steve  

that’s what you said you get you take responsibility. You choose the universe, Mother Nature, and God doesn’t care. But they cared enough in the beginning to create the systems and the process. So they work. So they created this whole ecosystem out of love and power and energy. And then you said we get to we get to manifest and it’s a blank canvas. But all of the colours if you put red on, it’s red, if you put yellow, it’s yellow, if you put green, it’s green. So these universal laws for you, Brian, not only creating success and abundance, but it’s also created joy. I love that you were talking earlier about creating joy because you do help people make more money you do help people become more successful. But you also taught me early on in my life that life is not just about money and zeros behind your name. It’s about what you contribute and what you do. And creating abundance and joy and wealth is a wealth in all those areas of your life. And that’s why you have done a wonderful job of pulling that all together. So as we wrap up here, I know we’re out of time I wanted to ask you, from my view and for millions and millions of people’s views knowing what your impact is on the planet here. In all the many things you still have to bring to us on this planet while you’re here, moving and shaking, I’m curious of all the amazing things that you’ve accomplished in your lifetime, and all the wonderful things you’ve done with books and writing and traveling and making money and family. Is there one thing as you’re reflecting back now on things in your life that you’re most proud of, or something that you really think will be the legacy that you’re leaving when you ever do leave this planet?

Brian  

Well, let me just back up. And before I answer, the question is, Aristotle said, The ultimate aim of all of human life is to be happy. Everything that we do is to be happy, every single effort that we make everything, and the only question is, does it work? Are we doing the right things, because if we are, we’re happy, it’s sort of like a barometer, you can, or you can feel your pulse. How happy am I today, that’ll tell you if you’re living your life really well. So it doesn’t mean that you need to make a lot of money, but you need to be happy. So if I say we then come back, is where is the happiness and joy in my life, and it’s my marriage. As I married Barbara, we met at the university, we started talking, we went for strolls, and. And then we got together. And we’ve been together for 44 years, and we’ve never been apart and never had an argument. And so that is the greatest source of happiness and joy. And then from there, we call it’s us. And then as we go, us by Barbara and I and them are for children and our grandchildren, we have eight grandchildren, so all of them are happy, and they practice joy, and they laugh and, and we have we never arguing we just have such a great relationship. That is the most important thing in life for me, is I have a great marriage and I have beautiful children.

Steve  

I love that well, that in itself is the most wonderful legacy you could be leaving, I mean, your children, your grandchildren, and this path, not only how the world got to see how to follow these rules, and these laws of creating success, but your children got to see that modelled and so that that to me, if that is your legacy is a phenomenal one and more important than all the others put together in many ways. And especially since you’re bringing that higher purpose and higher essence of God and creating joy through the principles in which had been created in this universe. So I want to thank you very much, Brian, I know we’ve gone extra time and we’re gonna have this as our as our super bonus series that we’ll have here. So we’re gonna make this a full blown show for everybody to enjoy. You’ll see the show notes underneath. For those that were listening in and viewing we’ll make sure you have links to be able to reach out to Brian on his site, BrianTracy.com. And we really I know I speak for the viewers and the listeners, Brian that you have impacted so many lives around the world there are so many people I run into or talk to that know that I’ve read or listen or coached by you. And they know you as a friend, they’re like, Oh, I read this book of Brian or I was in this workshop. So your purpose of being here on this planet and touching the lives, the hearts and the world in in ways that you probably don’t even know that you’ve done is something I’m very grateful for. So thank you for all that you do for humanity. And thank you all that you do for me. And thank you that you everything you’ve done for our listeners and viewers today. I really appreciate it.

Brian  

Well, thank thank you so much, Steve, and thank you for our friend, Joshua, who’s been operating all of this equipment behind the scenes. And we thank you all. And we’ll just say one thing is that your potential is unlimited. There is no limit to what you can do and have envy in life. If you simply take a pad of paper and write it down and make a plan to achieve it and work on your plan every day. That’s, I learned that so many decades ago, if you really want it up, how do you prove if you really want something, you write it down, write it down, write it down. And whatever you write down and you programme into your subconscious, and then your superconscious mind. And then the powers of the universe all begin to conspire to move you towards your goal and move your goal toward you. Just like you have practice this principle in your life. And Joshua has practice that everybody who practices these principles, gets results out of all proportion to the efforts that they put in. Imagine just a few minutes of writing down your goals and making a list of five to 10 things you could do to do it and starting on number one, and your life will change forever.

Steve  

Well, and on that note that you could not end on that’s a drop the mic one right there. That’s a cool. That’s a powerful one Mr. Tracy. So thank you everyone again for listening in on the alchemy of business. We will be back with other episodes in the future but I can’t imagine topping this one. Everyone take these principles and make it a great day and pass it on to someone else. Thanks everybody.

Steve  

Okay, Mr. Tracy, that was phenomenal. Thank you. Thank you, thank you.